Richmond, KY businesses: track leads from your website and chat

Here’s a lightweight way to track where your leads come from—forms, chat, and calls—so you know what’s working in Richmond, KY.

1) Track form submissions

• Add a thank-you state and fire an event (e.g., GA4 “form_submit”).
• Capture page path or form name (e.g., “contact_form”).
• Optional: send a copy to your CRM/email with source info.

2) Track chat starts and completions

• Fire an event when chat opens and when contact details are captured.
• Log service selected + city if asked; keep data minimal.
• Route notifications to your inbox/Slack for quick follow-up.

3) Track calls

• Use click-to-call links (`tel:`) and track clicks as events.
• Optionally use a call tracking number; keep NAP consistent on-site and GBP.

4) Use Search Console and GA4

• Submit your sitemap; check coverage for the Richmond page.
• Monitor queries that trigger impressions; tune titles/FAQs accordingly.
• Watch events (form_submit, chat_lead, call_click) to see what drives leads.