Video content playbook for Kentucky events and promos

Need fast, effective video content for launches, events, or promos in Kentucky? Use this playbook to capture the right shots, edit quickly, and ship on time.

Essential shots

• Establishing shots: venue/location exterior and quick interior.
• Hero moments: product close-ups, key speakers, before/after.
• People: customer reactions, team at work, behind-the-scenes.
• Proof: short testimonials or quotes on-screen.
• CTAs: overlays with “Book,” “Visit,” or “Call.”

Formats and ratios

• Reels/Shorts: 9:16, 15–45s, punchy hooks.
• Feed/video ads: 1:1 or 4:5, 15–60s.
• Explainers: 16:9, 60–90s for web/YouTube.

Timeline for a quick campaign

• Day 1–2: shot list, script beats, schedule.
• Day 3–4: capture footage; gather logos/brand assets.
• Day 5–6: rough cut; choose music; add captions.
• Day 7: polish (color, audio) and export multiple ratios.

Performance basics

• Keep clips tight; cut pauses.
• Use brand colors sparingly for lower thirds.
• Export at appropriate bitrates; avoid huge files for social.